UX Research

UI/UX

• Partake — Prototype 01Partake — Prototype 02Partake — Prototype 0301PartakePartake — Prototype 01Research-driven TikTok strategy for an allergen-friendly snack brand, from user interviews to three tested video concepts.Prototyping Lead · Spring 2025
• Hasbro — Survey83parents surveyedHasbro — Market$71.87brobot-toy market by 2033Hasbro — Persona 01PersonaTristan — Teen Gamer02HasbroHasbro — Survey83parents surveyedMixed-methods research on Gen Alpha play and parent attitudes toward AI-enabled toys, shaping an investment recommendation.Research Consultant · Spring 2025
• LinkedIn — Survey137Gen Z respondentsLinkedIn — Viewing habits59respondents watch mostly late at nightLinkedIn — Familiarity57%of frequent users know the video feature03LinkedInLinkedIn — Survey137Gen Z respondentsSurvey research with 137 Gen Z respondents on short-form video habits, informing content and creator recommendations for LinkedIn Video.Research Consultant
• Mastercard — Survey956recorded survey responsesMastercard — Finding70.3%unfamiliar with hometown transit promotionsMastercard — Persona 03PersonaAbby — Commuter Student04MastercardMastercard — Survey956recorded survey responsesSurvey research with 956 respondents on transit promotions, with a Gen Z focus, informing promotion and marketing recommendations.Research Consultant